Start with a specific moment
‘Career advice’ is too broad to film. Narrow it to a new employee preparing their first weekly update on Friday. The audience, moment and difficulty now point to a concrete demonstration. If your idea contains three problems, choose one for this video.
Write a five-part brief
Example: audience — a first-time employee; situation — preparing a weekly update; problem — listing activity without showing progress; deliverable — a three-line structure; evidence — a fictional, anonymized update. Never paste real colleague names or confidential company figures into a generator.
Compare genuinely different angles
A demonstration could turn an activity list into ‘goal, progress, next step’. A mistakes video could explain why ‘attended three meetings’ says little about outcomes. A checklist could cover owners, deadlines and blockers. Choose the angle you can demonstrate, not just the most dramatic title.
Test whether you can film it
Can you show your own material? Do you need permission? Can one action fit into a minute? Can viewers try it afterwards? These questions test production readiness, not likely views. Keep a note of why you rejected the other ideas.
Hand off a bounded brief
A useful final brief is: ‘Use a fictional weekly update to demonstrate progress reporting, preserve uncertainty, and make no promotion promises.’ Exclude salary negotiation and performance policy. Generate options, then remove exaggerations before writing the script.